We have been creating shared happiness for authentic, positive impact experiences in Europe’s most beautiful destinations.
As a European player in local tourism, we are committed to helping everyone rediscover the essential in a preserved environment. Our business, which is close to the regions, involves relationships of trust with all our stakeholders.
This section is dedicated to the Group’s investor relations and shareholders and presents key figures, share price information, publications, financing operations and financial calendar.
The world of tourism is evolving, and so are the expectations of our customers. We have moved into the era of the experiential and the meaningful. Traveling close to home to limit our carbon footprint, being with family in a preserved environment, getting back to basics, to nature: this authenticity and this proximity are now at the heart of holidaymakers’ plans.
Our fundamentals are already aligned with these aspirations: across Europe, we have exceptional brands and offerings aimed at a family, local and loyal guests. The Group therefore capitalizes on our strengths to respond to the structural shift in the tourism market. Our ‘ReInvention’ strategy is built on a new vision of local tourism, reinvented around three pillars: CSR, performance, and customer experience.
Source: World Travel & Tourism Council (WTTC)
We want to bring a reinvented, more sustainable, more experiential tourism to our customers.
Our strategy is paying off: since the launch of our ‘ReInvention’ strategy in 2021 and its acceleration with ‘Beyond ReInvention’ in 2024, our performance has confirmed the relevance of this roadmap.
In 2024, the Group records robust performances and a fourth consecutive year of growth, with a return to net results.
We are back in sustainable profitability. Our financial structure is sound and strengthened, with refinanced debt, and we have gained in agility. The transformation of our management team goes hand in hand with our positioning: flexible, focused on our new challenges, our managers are responsible for the development of our 13,000 employees worldwide, all of whom are committed to their passion for their profession.
Finally, by committing ourselves to impact tourism, we place our responsibility approach at the heart of our brands, our services and our processes. In 2023, the Group’s carbon trajectory is validated by the international SBTi organization. That same year, the Group also became the first service-sector company to sign a 7-year “Fonds Chaleur” framework contract with Ademe* to improve the energy efficiency of our buildings and develop renewable energies.
Therefore, we encourage our teams and our clients to become players in this sustainable tourism. We are transforming ourselves in depth and contributing, as a leader, to the evolution of the tourism sector towards a more resilient model.
*French Environment and Energy Management Agency
The study conducted by the Asterès think tank reveals that local tourism accounts for 57% of overnight stays and 42% of tourism revenues in France, while emitting five times less CO₂ per night than long-distance tourism. As a true driver of local economies, it generates €100 billion in revenue and supports 760,000 jobs.
Our performance confirms the relevance of the “Reinvention” strategy initiated in 2021. In 2024, our net result is positive after more than a decade of net losses.
With the confidence of a consortium of new shareholders, Alcentra, Fidera and Atream, since September 2022, we are now a stronger and more agile group.
Flexible management which supports the development of our 13,000 employees, united around a common ambition: to offer memorable experiences close to home.
By placing our approach to responsibility at the heart of our brands, our services and our processes, we are transforming ourselves and acting for a positive impact tourism.
To reinvent the customer experience, we activate several levers:
We are deploying this approach in our 4 tourism brands, Pierre & Vacances, Center Parcs, maeva and Adagio, while respecting the DNA of each of them and putting our teams at the heart of this transformation.
Flats or houses with breathtaking views located in the heart of the most beautiful destinations in France and Spain, by the sea, in the mountains or in the countryside.
Domains located in the heart of nature, cottages, indoor and outdoor leisure and relaxation facilities including the Aqua Muando, restaurants and shops.
A distribution and services platform specialised in holiday rentals: 50,000 rentals in campsites, villas and individual homes.
Aparthotels in the heart of major cities in Europe and the world, with hotel services for mid/long-term stays for business or leisure.des moyens et longs séjours, affaires ou loisirs.
